What is the role of an independent agent in insurance?

An independent agent plays a crucial role in the insurance industry by working with multiple insurance companies to find coverage that best meets the needs of their clients. This flexibility allows them to compare policies and premiums from a variety of insurers, ensuring that their clients receive optimal coverage at competitive rates. By being able to place coverage with any company they represent, independent agents can tailor insurance solutions to fit different situations and changing market conditions, ultimately providing a personalized service that serves the best interests of their clients.

This contrasts with agents who work exclusively for one insurer, as they have limited options and cannot offer the same breadth of policies. Additionally, independent agents are not restricted to writing policies only on behalf of a single insurer, nor do they operate as non-licensed brokers, which would limit their ability to effectively serve their clients in the insurance marketplace.